Senior Digital Marketing Manager/ AI Start-up
- Salary £45-£60K
- Highly successful tech start-up business based in gorgeous Shoreditch offices
- 25 days holiday
- Pension, critical illness cover, income protection, share option
- Other exciting and generous wellbeing benefits
- Amazing social events
- A relaxed, collaborative environment
- Exceptional learning and development opportunities
Digital Marketing Manager - role overview:
This tech start-up is based around Artificial Intelligence with a compelling back-story. Since its inception 5 years ago, it has changed the face of its industry sector, saving hours of mind-numbing, human toil. Now a thriving young business with an impressive payroll of 50 passionate and talented employees, it is in an outstanding financial position to move forward, with a client portfolio to die for.
This brand new opportunity as Digital Marketing Manager requires a hugely talented and innovative individual with the ability to understand the market and tap into the huge potential business out there.
As an experienced Digital Marketing professional, you will have a strong understanding of paid online acquisition channels with a creative approach to organic traffic growth. This leadership opportunity will have the responsibility for managing a team, owning KPIs and working collaboratively with specialised marketers and talented tech individuals to build a scalable experimentation platform.
Outstanding ethos, opportunities, benefits and working conditions on offer at this impressive young company.
Digital Marketing Manager - key requirements:
- Experience with growth and customer acquisition.
- Previous experience working in high growth start-ups/scale-up is essential.
- Experienced having recently worked for a series funded business to 'get it' is desirable.
- Ideally worked within a SaaS business.
- Significant digital marketing experience managing diverse campaigns and growing a digital audience
- Strong analytical skills in interpreting strategic data and visual representation of data
- A/B testing experience
- Experience with Google Analytics, Hubspot and Mixpanel
- Strong understanding of attribution modelling with proficiency in v-lookups, pivot tables, PowerPivot
- Exceptional communication
- Resourceful, resilient, experimental nature with the ability to fit into a dynamic start-up environment
Digital Marketing Manager - key responsibilities:
- Drive new user acquisition
- Plan, execute and manage campaigns across paid channels including:
- Google, email, SEM, SEO, retargeting, paid social etc
- Organic campaigns including earned media / PR, influencer development and cultivation of word-of-mouth
- Website conversation including keyword strategy, metadata optimization, form optimization and landing page development
- Governance and administration of new datasets
- Working closely with a performance marketing agency
- Identifying highest-impact testing opportunities
- Optimizing campaigns towards target KPIs and attribution models
- Managing growth KPIs
- Leading a team of marketers, sales operations staff, UX researchers, data analysts and a growth product manager
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